Efforts to promote & demonstrate the value of women & girls in the Canadian sport & physical activity system must:

• Talk about media coverage.
• Include images & messages that portray women & girls in a variety of roles — as participants, athletes, coaches, officials & other leaders; & should represent the diversity of women & girls in Canada, in terms of one’s actual or perceived sex, gender identity &/or gender expression, sexual orientation, socio-economic status, disability, language, race, culture, faith, etc.
• Challenge stereotypical constructions of femininity, & the sexualization of women.
• Use inclusive language (eg. use gender-neutral phrases such as player-to-player or individual defence, instead of man-to-man defence).
• Focus on female athletes’ athletic competence & accomplishments.
• Stop using male sports as a yardstick to measure the success or skill of women & girls.
• Recognize the contributions, skills & expertise of women athletes & leaders.
• Invite & actively recruit women coaches, officials, educators, academics & leaders to share their skills & expertise in athlete, coach & official development sessions, & at conferences & training events.